Durham-UK

Home > News Headline > Page 5

News Headline

by

Key deal agreed to bring forward Durham Innovation District

Left to right: Professor Mike Shipman, Deputy Vice-Chancellor and Provost, Durham University; Cllr Andrew Husband, Leader of Durham County Council; and Phil Mayall, managing director at Muse.

Plans to develop an innovation district of national significance in Durham City have taken a major step forward, with the signing of a key agreement.

Muse, Durham County Council and Durham University have signed a Collaboration Agreement to accelerate the development of the Aykley Heads site as a hub for investment and innovation. The site is part of the Durham Innovation District in the heart of the historic city.

This follows the announcement of the Joint Venture and Development Management Agreement between Muse and the county council in May this year.

Signing the Collaboration Agreement is a key step for moving Aykley Heads forward. It sets out how the joint venture and the university will work together to deliver the project and help grow the wider Durham Innovation District.

The innovation district brings together ‘Triple Helix’ partners including local government, universities, and businesses to work together. It already includes major organisations such as Durham University Business School, North East Chamber of Commerce, Durham Constabulary, Waterstons, and council offices at Salvus House and Corten House. It also includes The Rivergreen Centre, which is being refurbished to become the council’s new headquarters, in place of County Hall which is to be demolished. The Aykley Heads area also has planning permission for 40,000 square metres of offices.

This new public-private partnership, supported by the university, is expected to create thousands of new jobs and to become a regional hub for research and innovation. Ideally located with easy access to major road networks and the nearby railway station, the site is also set to be of significant interest to major investors.

Phil Mayall, managing director at Muse, said: “County Durham already has a strong innovation ecosystem and this has been bolstered further with recent Government backing to create an AI Growth Zone in the North East region. Aykley Heads will provide a high-quality environment to encourage the growth of existing businesses and attract others to the region.

“It will also help to balance out the city core by revitalising the area, creating a vibrant and exciting new employment destination. Ourselves and Durham County Council are incredibly proud to have signed the agreement with Durham University and look forward to progressing this shared long-term vision together.”

Cllr Andrew Husband, Leader of Durham County Council, said: “The signing of the agreement is a major step forward and demonstrates the momentum we are building. Aykley Heads will deliver thousands of quality jobs for our residents and will be a significant driving force for County Durham’s future economic growth, as well as that of the wider North East.

“We’re really excited to be working with a world leading research institution in Durham University and Muse – with its impressive development track record. Add in the financial backing of the North East Combined Authority and what we have here is a powerful combination that will act as that important catalyst for future growth.”

Professor Karen O’Brien, Vice-Chancellor of Durham University, said: “The development of Aykley Heads and the Durham Innovation District is a unique opportunity to catalyse inclusive, innovative and sustainable growth in our region, by attracting new investment and creating new, high-quality jobs.

“We look forward to working with Durham County Council to ensure our communities benefit most from this nationally significant project.”

The Durham Innovation District is also backed by North East Mayor Kim McGuinness and the North East Combined Authority as one of the region’s biggest and most significant investment opportunities. It has invested £9.2 million in the partnership as part of its programme to support economic growth and create opportunities for local people, while helping Durham enhance its role within the wider region.

by

National campaign encourages holidaymakers to make Durham their Next Stop 

Partners get on board with latest national marketing campaign, left to right: Pam Porter Locomotion Museum, Richard Kaye Dalton Park, Duncan Peake Chair Visit County Durham, Matt McWhinnie Dalton Park, Sanjay Gidda Ushaw: Historic House, Chapels & Gardens, Sally Pearson The Bowes Museum, Dennis Wood The Auckland Project, Rhiannon Hiles Beamish Museum.

Visit County Durham has launched a major national destination marketing campaign to inspire consumers to make Durham their next stop for a staycation, positioning the county as a must-visit destination for UK holidaymakers.

Running from autumn 2025 to spring 2026, ‘Next Stop, Durham’ will highlight the county’s wealth of world-class attractions and events, outdoor adventures, hands-on history, and exceptional food and drink, and is designed to influence consumers to stop, stay, and explore everything the county has to offer.

Visit County Durham – Durham County Council’s tourism service – is delivering the campaign in partnership with visitor economy businesses including The Auckland Project, Beamish, The Living Museum of the North, Locomotion, Raby Estates, Ushaw Historic House, Chapels and Gardens, The Bowes Museum, and Dalton Park, with additional support from accommodation providers Lumley Castle, Seaham Hall Hotel, and Radisson Blu Durham.

It comes as last year’s campaign reached over 18m people and contributed an estimated £165m visitor spend – the Local Visitor Economy Partnership is confident in delivering even greater results in the future.

The new campaign taps into a key opportunity as many people travel through County Durham by road or rail on their way to well-known tourist destinations such as York, Edinburgh, or the Lake District. ‘Next Stop, Durham’ aims to change that as consumers are now actively looking for alternative locations and new experiences, making the county perfectly placed to capitalise as a rising star in the UK staycation market.

It is set to further support the strong performance of the county’s visitor economy, which generated a record £1.38 billion in 2024, an 11.7% increase on 2023. Latest figures show 8% of the county’s visitors staying overnight, but contributing 43% of all expenditure, which is why growing the volume of visitors staying for longer breaks is a key priority for the campaign. As part of Visit County Durham’s commitment to positioning the county as a year-round destination, the campaign aims to extend the visitor season—bringing long-term benefits to local businesses and communities.

Duncan Peake, Chair of Visit County Durham and Chief Executive of Raby Estates, said: “We’re proud to be part of this high-profile national campaign, working in partnership to benefit the county’s visitor economy. By teaming up with partners across the sector for the Next Stop Durham campaign, Visit County Durham can deliver additional, high-profile marketing activity that shines a light on just how much there is to do in County Durham. It is important to highlight the county’s visitor offer which includes award-winning attractions, incredible heritage and fantastic places to eat and drink.”

Cllr Karen Allison, Portfolio Holder for Leisure, Tourism, Regeneration and High Street, Durham County Council said: “Encouraging visitors to make County Durham their next stop is an important message, as evidence shows that many potential visitors pass through the county instead of taking the time to stay and explore. By highlighting the huge amount there is to do we are encouraging people to not just visit County Durham but to stay longer, which is crucial to supporting tourism businesses and delivering sustainable economic growth.”

The Next Stop Durham campaign will reach audiences through national media partnerships and editorials, influencer campaigns, digital advertising across key platforms, and high-impact out-of-home advertising. With strong partnerships, bold messaging, and a clear mission, Next Stop Durham is set to put the county firmly on the map for UK travellers looking for their next great escape.