Showcasing our shared passion and determination, a successful partnership between the county and Durham’s first professional women’s cricket team continues in 2026.
As part of this ongoing collaboration, the county’s new place brand, ‘Our Durham Story’, will work in partnership with the team to raise the profile of the county, while championing equality, opportunity and ambition across the county.
The partnership reflects a shared vision to promote Durham as a vibrant and welcoming county, using the power of sport to connect with new audiences and raise Durham’s profile as a great place to live, work, invest, visit and study. Through matchday visibility, digital activity and wider storytelling, the collaboration showcases the county on a national and international stage.
As the partnership continues into 2026, Visit County Durham and Durham Cricket will work together to celebrate the growth of the women’s game and shine a spotlight on the county as a leading destination for sport, culture and unforgettable experiences.
