Together for Durham

Organisations from across the region have come together to join forces in a new approach to promoting the county. A compelling Durham story was developed in partnership with hundreds of stakeholders, which will showcase Durham on a global scale. 

Our Durham Story

Our story is an extraordinary blend of beauty, enterprise, heritage, culture and ambition, found in all four corners of the county. It shines a light on what makes us special, highlights the abundance of opportunities for economic growth, and the many reasons to live, work, invest, visit and study here.
With a consistent approach across multiple sectors, the Durham story will enable us to engage and inspire potential investors, businesses, visitors and students, whilst instilling pride in our resident and business communities.

Place brand activities:

• Utilise the Durham story and brand to create a consistent and compelling offer.
• Harness the Durham story to engage and inspire potential investors, businesses, visitors and students, whilst instilling pride in our resident and business communities.
• Become greater than the sum of our individual parts through a Durham Champions scheme, enlisting individuals to help share our story with the world.
• Through value-added campaigns, events and profile-raising activities, build the image, identity and reputation of Durham as a place to live, work, invest, visit and study.