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New collaboration seeks to attract French visitors to North East England

A family on a bike ride at Raby Castle

Newcastle Airport and destination development partnership, Destination North East England have collaborated with Expedia Group on a new campaign targeting visitors from France.

Capitalising on the new easyJet route between Paris and Newcastle, the digital campaign aims to drive flight bookings, and overnight stays by highlighting the unique experiences visitors can take advantage of when visiting the North East of England.

From coast to countryside, unique historical landmarks, and a standout food & drink offer, experiential activities will inspire French travellers and experience seekers to explore the North East.

This campaign will also amplify the emerging trend of screen tourism, with VisitBritain having launched its own international ‘Starring GREAT Britain’ screen tourism campaign. VisitBritain’s campaign uses the powerful draw of film and TV locations and places seen-on-screen to inspire international visitors to discover more of Britain.

The market will be reached through a digital campaign including onsite media, paid display and paid social media content driving traffic to a dedicated Expedia webpage. The campaign will be able to track hotel and flight bookings, giving the ability to directly link campaign outputs and impact on inbound passengers coming via the easyJet Paris route to Newcastle Airport.

This campaign is being delivered in partnership with Newcastle Airport, NewcastleGateshead Initiative (NGI), Sunderland City Council, Visit County Durham and Visit Northumberland on behalf of Destination North East England.

John Marshall, Chair of Destination North East England, said:

“Our aim is to double the value of the visitor economy in 10 years and the only way we can achieve this ambition is to tap into international markets and increase overnight stays. Together with our regional partners, we are working to showcase our offer internationally and grow our visitor economy which will have a positive impact for both our industry and our people. We are very excited about working with online travel company, Expedia to showcase the diversity of our region’s experiences – encouraging visitors to stay for longer.  This campaign is testament to what can be achieved when you collaborate and work together towards a common goal – a huge thank you to everyone involved.”

Alice Andreasen, Chief Sustainability & Communications Officer, Newcastle International Airport, said:

“easyJet’s continued investment in the Airport and introduction of new, low-cost routes to key destinations in Europe provides a fantastic opportunity to increase the number of inbound visitors to our region.

“We have been working closely with the region’s destination marketing organisations for many years to promote the North East overseas, and this is another example of how collaborative working can benefit our whole region – with increasing visitor numbers boosting the local economy.”

Rob Torres, Senior Vice President, Expedia Group Media Solutions, said:

“We’re excited to team up with Destination North East England to bring more French visitors to this incredible part of the country, especially with the new Newcastle-Paris airline route making it more accessible than ever. By blending traditional onsite ads with engaging social media content, we’re showcasing the region’s beauty in a way that really connects with French travellers. Plus, with our industry leading measurement and reporting, we’re giving them the insights they need to see the real impact – more interest, more bookings, and more visitors exploring all that North East England has to offer.”

Destination North East England is led by NGI on behalf of the region, working with delivery partners Visit Northumberland and Visit County Durham and in partnership with all seven local authorities to unlock the growth potential of the visitor economy.

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New £5m research centre to support North East England’s growing space industry

Two people looking at a starry sky

Durham University has launched a new £5m research centre to support North East England’s growing space industry and lead on the sustainable exploration of the cosmos.

The Durham University Space Research Centre (SPARC) draws upon our considerable and world-renowned expertise in space technology and research.

SPARC aims to be at the forefront of scientific advancement, business development, space law and the sustainable exploration of space.

The centre includes researchers from the University’s departments of Physics, Law, Government and International Affairs, Computer Science and Durham University Business School.

Dr Andrew Aldrin, gave the keynote speech ahead of the centre’s opening.

The son of legendary astronaut Buzz Aldrin, Andrew is Associate Professor and Chair of the Master of Sciences Space Systems, and the Master of Space Operations programmes at Embry-Riddle Aeronautical University, USA, as well as a leader in the field of space innovation and operations.

Influencing change in space sustainability

SPARC’s goals include providing high-quality training and education to develop a skills pipeline of enthusiastic, creative and highly sought after workers for the regional and national space industry. 

It also plans to engage with industry and policymakers, to influence change in governance and space sustainability.

ESA Lab status

The launch event also saw the announcement that we’ve become a European Space Agency (ESA) Laboratory.

Being part of the ESA Lab network gives Durham access to ESA’s technical expertise, state-of-the-art facilities, and funding opportunities.

It also means further international collaboration, joint research initiatives, and technology transfer opportunities, alongside specialised training and student exchange programmes.

In addition, ESA Lab status provides more opportunity for other academic institutions and industry to collaborate with Durham and access the University’s expertise and facilities in instrumentation, such as telescopes.

Durham’s Centre for Advanced Instrumentation, based at NETPark, in Sedgefield, County Durham, already builds components for some of the world’s biggest telescope and satellite projects, which are helping to further our understanding of space. 

Commercial partners and government agencies who have worked with the University include the UK Space Agency, ESA and NASA.

Space is a rapidly growing sector which supports our improving quality of life and protecting our planet. Now is the time to develop technology and ideas for a sustainable future in space and the establishment of SPARC and our ESA Lab status will support us in achieving this.

Professor James Osborn
Director, Durham University Space Research Centre
A group of people standing in front of a banner which says space research. They are smiling at the camera.
  • (L-R) Dr Andrew Aldrin, Professor Karen O’Brien, Vice-Chancellor and Warden of Durham University; Dr Carly Beckerman, Co-Director of the Durham University Space Research Centre (SPARC); and Professor James Osborn, Director of the Durham University Space Research Centre (SPARC), at the SPARC launch.
Dr Andrew Aldrin stands in front of a display screen and delivers a talk to a room full of people.

Dr Andrew Aldrin gives a keynote speech ahead of the opening of the new Durham University Space Research Centre (SPARC).

A group of people stand in front of a banner saying space research and smile at the camera.

Alison Clark, Head of Culture, Sport and Tourism, at Durham County Council; Dr Carly Beckerman, Co-Director of the Durham University Space Research Centre (SPARC); Professor James Osborn, Director of the Durham University Space Research Centre (SPARC); and Professor Karen O’Brien, Vice-Chancellor and Warden of Durham University, at the SPARC launch.

Publicly accessible research

The event also served as the launch of Light Years – Durham University’s art and space science project, which sits within the regional Into The Light partnership, led by Durham County Council.

Light Years offers another way for us to bring our space research and expertise to the public in an accessible way.

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Office for National Statistics partnership boosts data careers and research

A group of people outside of the ONS Mou building

We are partnering with the Office for National Statistics (ONS) to support aspiring data professionals. This collaboration aims to enhance career opportunities for students, paving the way for more and higher-quality job prospects for graduates.

Over the next three years, staff from the ONS, the UK’s national statistical institute which has a base in Darlington, near Durham, will deliver lectures and training for master’s students in Data Science and Business Analytics.

PhD students will also work alongside ONS experts on priority research projects. The partnership includes recruitment events, providing students with pathways to internships, and graduate jobs at the ONS. 

ONS staff will also benefit from this collaboration by accessing our Business School’s MBA courses and bespoke training programmes, enabling them to enhance their skills and qualifications. 

In a world that’s being driven by data it’s more important than ever that we not only inspire the next generation of data scientists and analysts, but that we’re giving them the best training and experiences possible. I’m delighted that the ONS and Durham University have come together to make this happen in what will be a hugely beneficial partnership for everyone involved.

Sir Ian Diamond
National Statistician

Driving collaborative research

The partnership will also strengthen research collaboration between the ONS and ourselves. Our academics will contribute their expertise to critical research projects in areas including economic statistics and methodology.  

A recent workshop we hosted brought together ONS and academic experts to identify key areas of focus for future research within economic statistics and methodology. 

Durham University produces research and graduates that transform the world. Our partnership with the ONS will further enable academic expertise to shape economic thinking and data methodology, while also providing exceptional opportunities for our students to build successful careers in data science and analytics.

Professor Karen O’Brien
Vice-Chancellor

Group photo 

Left to right: Professor Kieran Fernandes, Associate Pro-Vice-Chancellor (Research Development and Business Engagement, Durham University; Sir Ian Diamond, National Statistician; Professor Karen O’Brien, Vice-Chancellor, Durham University; Heather Bovill, ONS Head of Site for Darlington Economic Campus; Professor Martin Evans, Executive Dean, Faculty of Social Sciences, Durham University.

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Northern Accelerator recognised as Place-based Knowledge Exchange Initiative of the Year

People accepting the Northern Accelerator Award collection

Northern Accelerator has been awarded the prestigious Place-Based Knowledge Exchange (KE) Initiative of the Year at the PraxisAuril Knowledge Exchange Awards 2024.

Having transformed research commercialisation across the North East and now grown to a collaboration of six universities, Northern Accelerator received the sector award at a ceremony in Bristol on 21 November.  

The recognition celebrates Northern Accelerator’s impactful work in driving economic growth, innovation, and social value through a strong partnership of Durham, Newcastle, Northumbria, Sunderland, Teesside and York Universities.

Translating world-leading research into sustainable business

Northern Accelerator helps founding academics create R&D intensive, high potential spinouts in the North East and North Yorkshire, realising social and environmental impact from research, and helping create more and better jobs. By supporting technology transfer through a combination of training, funding, networking and executive leadership, the programme has significantly boosted the rate of commercialisation of academic research.

The shared vision of the partners, the founders and funders is that the programme will contribute to economic growth in the North East. To date we’ve launched over 50 businesses, with many now based in regional innovation hubs like Newcastle Helix and Durham’s NETPark.

Northern Accelerator is funded by Research England’s Connecting Capability Fund, and by the UK Government through the UK Shared Prosperity Fund through Durham County Council and The North East Combined Authority

Recognition from the knowledge exchange sector

Knowledge Exchange UK (formerly PraxisAuril) is a world-leading professional association for Knowledge Exchange practitioners. They support and enable professional knowledge exchange and commercialisation between universities and business, helping members stand out as the most effective practitioners in their field, anywhere in the world.

Place-based collaboration

The award underscores the growing recognition of the North East as a hub for innovation, research and development. By focusing on place-based knowledge exchange, Northern Accelerator has worked to ensure that the benefits of research commercialisation are felt within the region, contributing to job creation, investment, and regional regeneration.

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Two energy projects to receive £16.8m investment

Exterior of a NETPark building

Two green energy projects we’re involved in have secured a combined total of £16.8m in new financial support.

The North East Technology Park (NETPark) at Sedgefield, County Durham, and the Energy Central Campus at Blyth, Northumberland, will each receive a share of £16.8m North East Investment Zone (NEIZ) funds from the North East Combined Authority (NECA).

It is hoped the investment will further support the development of electric vehicles, battery technology and offshore renewable energy technology in North East England, creating thousands of new jobs.

More about NETPark

NETPark is one of the UK’s premier science and technology parks, with 40 companies employing 700 people. We have been central to its development, and it’s home to Orbit, our enterprise zone. 

The NEIZ investment of £11.3m will support NETPark’s £100m Phase 3 development.

More about Energy Central Campus

Energy Central Campus (ECC) is focused on developing the skills and talent to make Blyth a centre of excellence for the renewable energy sector.

The NEIZ investment of £5.5m will go towards the Energy Central Institute, an education and innovation facility within the ECC. We are a key partner in the ECI, and recently joined ECC board.

The North East is a manufacturing powerhouse, with a proud heritage, and our investments are unlocking jobs and training for local people in the industries of the future. 

Kim McGuinness, North East Mayor

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Access and Participation: our ambitious plan for a more inclusive Durham 

Students outside of Durham University

We’re introducing an ambitious new plan to improve equality of opportunity in higher education and make Durham more diverse and inclusive than ever before. 

Our new Access and Participation Plan (APP) has been approved by the Office for Students, the independent regulator of higher education in England, and will come into effect from September.  

It builds on our ongoing drive to give everyone fair opportunity to reach university and thrive in their studies. 

We’ve already made great strides in this area, with one in five of our new undergraduate students joining us through a scheme aimed at widening access to education. 

This new APP represents a step change in how we’re identifying and encouraging students from underrepresented groups to study with us. 

We have identified specific groups of students who face extra challenges in accessing and participating in higher education, and we’ve developed targeted support to help them progress.  

There are tailored plans to support mature students, and those with mental health difficulties, and we’re also working hard to make sure everyone feels part of a diverse university community.  

Supporting the student journey  

Our Space to Explore Potential (STEP) programme helps Black-heritage students to explore their own potential, and all that Durham has to offer.  

Our 17 colleges each foster unique communities that play a vital role in supporting students throughout their time with us. 

Beyond their studies, our students can also engage in over 1,000 student-led clubs and societies, enriching their university experience with a diverse range of opportunities.   

Meanwhile, initiatives such as our annual Celebrate Science festival and museums and outreach work have engaged with thousands of pupils over the years.   

We support our students with mental health services, transition programmes, and financial aid – and when it’s time to plan for the future, we provide career advice, work experience and mentoring to help our students take their next steps with confidence.  

Setting goals   

Of course there is still work to be done, and our APP sets out seven key objectives to ensure we’re creating an even more diverse student community. 

We are committed to increasing access, improving ethnic diversity, reducing attainment gaps, enhancing continuation rates, supporting mature students, achieving mental health equity and promoting inclusivity.  

We want to raise the proportion of Black heritage and Asian heritage students studying at Durham and we’re working hard to increase the proportion of economically disadvantaged students studying with us. 

Reducing the attainment gap for students reporting mental health disabilities is also an important element of our work. 

Our progress in these and other areas will be continually evaluated to ensure we’re on track to achieve our goals.  

Removing financial barriers  

Financial support is a key part of our plan, and we’ve improved our grant system to help families who might not qualify for the highest level of financial aid but still feel the squeeze.  

Extra funds are being made available for students facing sudden money problems and for those who struggle to afford to fully take part in University activities.   

Our Durham Grant Scheme is one of the most generous grant schemes in the sector and we’re now able to support even more students by broadening the eligibility criteria.     

A range of targeted scholarships and funding options are also available to support underrepresented groups.  

This includes the upcoming launch of a new scholarship funded by our current Chancellor, Fiona Hill, for students from North East England.  

Working with our students  

Our students themselves will be an important part of making these plans work.    

We’re encouraging students to get involved by joining advisory boards, becoming outreach ambassadors, or representing their peers on important committees.   

By closely collaborating with our students, we can ensure that the changes we make are relevant and effective.   

University student

Everyone deserves fair opportunity to reach their full potential. Our new Access and Participation Plan will make Durham more diverse and more inclusive than ever before. If you’re considering your study and career options, think: Durham.

Professor Karen O’Brien
Vice-Chancellor, Durham University
University student

Durham University’s new Access and Participation Plan marks a significant step forward in ensuring that students from all backgrounds have the opportunity to benefit from and thrive in higher education. A diverse student body enriches learning, fosters innovation, and strengthens our communities. Importantly, we must also ensure young people from the North East are able to follow their goals of studying at Durham – finances should not be a barrier to them fulfilling their higher education dreams. I look forward to seeing the positive impact this will have for students from our city and region

Mary Kelly Foy
MP for City of Durham