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Durham Recognised by Which? as one of the UK’s Best Christmas Market Cities

People at Durham Christmas market

Durham has earned national recognition, being named one of the UK’s top Christmas market destinations by Which?. The listing highlights the city’s strong visitor appeal during the winter season and showcases Durham’s fantastic festive events. 

The annual Durham Christmas Market is a significant event for both visitors and businesses. It features over 30 high-quality stalls in Durham Market Place and a further 120 artisan producers in the ticketed marquee on Palace Green, which creates a significant retail and trading opportunity. The market attracts thousands of visitors into the city centre each year. 

This recognition also reflects the strength of Durham’s wider visitor experience. Which? highlighted the city’s cultural assets, walkability, and welcoming, uncrowded atmosphere. 

Durham’s inclusion alongside destinations such as Liverpool, Edinburgh, York, Belfast, Newcastle, Glasgow, Winchester and Wells positions the city within a competitive market and reinforces its reputation as a high-quality festive break destination.

Read the full article at Which.

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Key deal agreed to bring forward Durham Innovation District

Left to right: Professor Mike Shipman, Deputy Vice-Chancellor and Provost, Durham University; Cllr Andrew Husband, Leader of Durham County Council; and Phil Mayall, managing director at Muse.

Plans to develop an innovation district of national significance in Durham City have taken a major step forward, with the signing of a key agreement.

Muse, Durham County Council and Durham University have signed a Collaboration Agreement to accelerate the development of the Aykley Heads site as a hub for investment and innovation. The site is part of the Durham Innovation District in the heart of the historic city.

This follows the announcement of the Joint Venture and Development Management Agreement between Muse and the county council in May this year.

Signing the Collaboration Agreement is a key step for moving Aykley Heads forward. It sets out how the joint venture and the university will work together to deliver the project and help grow the wider Durham Innovation District.

The innovation district brings together ‘Triple Helix’ partners including local government, universities, and businesses to work together. It already includes major organisations such as Durham University Business School, North East Chamber of Commerce, Durham Constabulary, Waterstons, and council offices at Salvus House and Corten House. It also includes The Rivergreen Centre, which is being refurbished to become the council’s new headquarters, in place of County Hall which is to be demolished. The Aykley Heads area also has planning permission for 40,000 square metres of offices.

This new public-private partnership, supported by the university, is expected to create thousands of new jobs and to become a regional hub for research and innovation. Ideally located with easy access to major road networks and the nearby railway station, the site is also set to be of significant interest to major investors.

Phil Mayall, managing director at Muse, said: “County Durham already has a strong innovation ecosystem and this has been bolstered further with recent Government backing to create an AI Growth Zone in the North East region. Aykley Heads will provide a high-quality environment to encourage the growth of existing businesses and attract others to the region.

“It will also help to balance out the city core by revitalising the area, creating a vibrant and exciting new employment destination. Ourselves and Durham County Council are incredibly proud to have signed the agreement with Durham University and look forward to progressing this shared long-term vision together.”

Cllr Andrew Husband, Leader of Durham County Council, said: “The signing of the agreement is a major step forward and demonstrates the momentum we are building. Aykley Heads will deliver thousands of quality jobs for our residents and will be a significant driving force for County Durham’s future economic growth, as well as that of the wider North East.

“We’re really excited to be working with a world leading research institution in Durham University and Muse – with its impressive development track record. Add in the financial backing of the North East Combined Authority and what we have here is a powerful combination that will act as that important catalyst for future growth.”

Professor Karen O’Brien, Vice-Chancellor of Durham University, said: “The development of Aykley Heads and the Durham Innovation District is a unique opportunity to catalyse inclusive, innovative and sustainable growth in our region, by attracting new investment and creating new, high-quality jobs.

“We look forward to working with Durham County Council to ensure our communities benefit most from this nationally significant project.”

The Durham Innovation District is also backed by North East Mayor Kim McGuinness and the North East Combined Authority as one of the region’s biggest and most significant investment opportunities. It has invested £9.2 million in the partnership as part of its programme to support economic growth and create opportunities for local people, while helping Durham enhance its role within the wider region.

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Former Unilever CEO opens Durham University business school

Durham University Business School

A new university business school facility has been opened by a former Unilever CEO.

Paul Polman, a global business leader and environmentalist, officially opened Durham University Business School’s new Waterside building.

At the opening, Mr Polman addressed the audience of business leaders, academics, and policy leaders, highlighting the ‘extraordinary disruption’ the world is facing and the need for a shift in leadership mindset.

He said: “I would argue we are short of the right leaders we need to succeed – and that’s where you come in.

“It’s in the rough seas where you learn leadership.

“Here at Durham, you already punch above your weight.

“With the opening of this wonderful Waterside building, you are setting yourselves up very well for success.”

Mr Polman, who was previously the chief executive of Unilever, called for business leaders to adopt a ‘net positive’ mindset, asking not ‘how can I do less harm?’ but ‘how can I do more good?’

The Waterside building, which has achieved a Gold SKA rating for sustainability, is located in the heart of Durham city, close to the railway station and city centre.

The new facility complements the existing Mill Hill Lane facility and includes lecture theatres, a financial trading lab with Bloomberg terminals, executive facilities, offices, study spaces, and a Riverfront Bistro.

Durham University Business School, established in 1965, is among the top one per cent of business schools worldwide with triple accreditation from AACSB, AMBA, and Equis.

It delivers research and education in finance, leadership, and sustainability, and has nearly 400 business partnerships.

The opening event was attended by leaders from business, politics, academia, and civic society.

Mr Polman gave the keynote address, with contributions from Professor O’Brien, and Professors Cathy Cassell and Kieran Fernandes, the outgoing and incoming executive deans of Durham University Business School, respectively.

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Exciting new Story launched for Durham

People stood in front of the Durham Story board and banners

An exciting new approach to promoting the county was unveiled yesterday (18 March), with over 80 stakeholders attending the launch of the ‘Durham Story’.

The event, hosted by Durham County Council and Durham University at Gala Durham, was the culmination of a 12-month project which has seen engagement with hundreds of stakeholders from across the region, to identify a compelling new proposition for the county which will showcase Durham on a global scale.

Spearheaded by Durham County Council, Durham University, Visit County Durham and Business Durham, this new approach will see organisations and individuals join forces and unite behind the brand to build the county’s image, identity and reputation, and harness profile-raising opportunities to reach key audiences.

With a clear and consistent approach across multiple sectors, the Durham story will enable the county to engage and inspire potential investors, businesses, students and visitors, whilst instilling pride in our resident and business communities.

The Durham story is an extraordinary blend of beauty, enterprise, heritage, culture and ambition, found in all four corners of the county. It shines a light on what makes us special, the distinctiveness and character of Durham, and the opportunities for the growth, development and promotion of the county. Embodied by four key strands, the Durham story was introduced at the event by private and public sector partners.

Professor Karen O’Brien, Vice-Chancellor of Durham University introduced the overarching theme for Durham, which sees us confidently championing our regional, national and international role.

Jim Cokill, trust director of Durham Wildlife Trust spoke about the ‘natural lifestyle’ strand – our incredible green and blue spaces, nature and wildlife, and the many ways in which they positively impact residents, businesses, visitors and students. ‘Contemporising and connecting our culture’ is the second strand, highlighting the county’s world-class culture and how it’s brought to life for today’s audiences, which was introduced by Hannah Fox, executive director of The Bowes Museum. The ‘space to innovate and grow’ strand, which focuses on the county as a place for business as well as our strengths within the space industry, was introduced by Arnab Basu, CEO of Kromek. With the final strand of the Durham story, ‘a special city that attracts and radiates’, focussing on the pivotal role the city plays as an attractor for the wider county, was introduced by Emma Gaudern, CEO of EMG Solicitors.

Also announced at the event was the Durham Champions initiative, which will see an exciting new network of individuals helping to shine a light on the county through their own activities, supporting the promotion of the county in a consistent and compelling way.

Cllr Amanda Hopgood, Leader of Durham County Council, said: “County Durham is an amazing place with so much to offer, whether as a place to live, visit, work or invest. And, while we might be tempted to keep it for ourselves, encouraging others to discover what our area has to offer is vital for our future prosperity.

“We want people to think of County Durham when they are looking for somewhere to visit, to know that there are thousands of great job opportunities here and to make us their first choice when looking to set up home. And we want investors to be very clear that we offer a brilliant place to do business.

“The place brand will help us achieve this by cementing the good work that has already been done to develop County Durham’s reputation, through further raising the area’s profile and supporting our economic and social growth.”

Professor Karen O’Brien, Vice-Chancellor of Durham University added:

“The University works closely with our partner organisations on many projects to benefit the growth, development and promotion of our city, county and region. We very much look forward to strengthening these connections and to highlighting even more prominently all that makes Durham special, telling our powerful story regionally, nationally and globally.”

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Joint venture partner selected to deliver new innovation district

Graphic of buildings, cyclists and people walking

A North East council has selected nationwide placemaker, Muse, as its joint venture partner to deliver the first phase of a new innovation district.

The first phase comprises the Durham County Council-owned Aykley Heads site, which is currently home to the authority’s County Hall headquarters. The 15-hectare site already has outline planning consent for 40,000 sq m of commercial space.

The council has issued a conditional award to Muse for a joint venture delivery partnership, which will act as a catalyst for the wider Durham Innovation District.

The 62-hectare innovation district is already home to several major businesses and institutions, including Durham University Business School.

The opportunity will bring together the university, industrial partners, government, and private sector investors. The public-private partnership, supported by the university, is expected to create thousands of new jobs.

The council, with the support of the university, has shaped the vision for the innovation district, which is expected to become a regional hub for research, data science, fintech, green technology, and healthcare.

Subject to the execution of the joint venture agreement, Muse and the council will work in partnership to develop more detailed proposals.

Cllr Amanda Hopgood, Leader of Durham County Council, said: “These are really exciting times for County Durham.

“It is long-standing goal of ours to develop a Strategic Employment Site at Aykley Heads and progressing a joint venture delivery partnership with Muse shows we remain committed to fulfilling that ambition.

“Aykley Heads has the potential to deliver thousands of quality jobs for our residents and, together with other sites in the new Durham Innovation District, it can be a significant driving force for County Durham’s future economic growth, as well as that of the wider North East.

“We are delighted to have the support of world leading research institution Durham University and the North East Combined Authority, and look forward to the university’s presence acting as a catalyst to help us attract innovation-led businesses and investors to Aykley Heads and the wider district.

“An innovation district in County Durham which is of regional, national, and international significance will deliver jobs for residents and ensure our city remains a great place to live, work, visit and invest.”

Phil Mayall, Managing Director at Muse, said: “Durham County Council, supported by Durham University, has already developed an ambitious vision, and we are excited at the prospect of working in partnership to deliver the Durham Innovation District.

“The Aykley Heads campus will act as the catalyst for this nationally significant opportunity which will leverage the long-term vision of the council and delivery capability of Muse, alongside the innovation pedigree of the university.

“This is a once-in-a-generation opportunity to drive economic growth and job creation in County Durham and the North East.”

Kim McGuinness, the North East Mayor, said: “The rebirth of Aykley Heads and the wider innovation district represents an important turning point for Durham which has the potential to create thousands of new jobs close to the heart of the city.  We have invested £9.2 million in this partnership as part of our programme to support economic growth and create real opportunity for local people by bringing new businesses and jobs to our region.”

Professor Karen O’Brien, Vice-Chancellor of Durham University, said: “The development of Aykley Heads and the Durham Innovation District is a unique opportunity to catalyse inclusive, innovative and sustainable growth in our region, by attracting new investment and creating new, high-quality jobs.

“We look forward to working with Durham County Council to ensure our communities benefit most from this nationally significant project.”

Collage of proposed buildings Akley Heads

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New collaboration seeks to attract French visitors to North East England

A family on a bike ride at Raby Castle

Newcastle Airport and destination development partnership, Destination North East England have collaborated with Expedia Group on a new campaign targeting visitors from France.

Capitalising on the new easyJet route between Paris and Newcastle, the digital campaign aims to drive flight bookings, and overnight stays by highlighting the unique experiences visitors can take advantage of when visiting the North East of England.

From coast to countryside, unique historical landmarks, and a standout food & drink offer, experiential activities will inspire French travellers and experience seekers to explore the North East.

This campaign will also amplify the emerging trend of screen tourism, with VisitBritain having launched its own international ‘Starring GREAT Britain’ screen tourism campaign. VisitBritain’s campaign uses the powerful draw of film and TV locations and places seen-on-screen to inspire international visitors to discover more of Britain.

The market will be reached through a digital campaign including onsite media, paid display and paid social media content driving traffic to a dedicated Expedia webpage. The campaign will be able to track hotel and flight bookings, giving the ability to directly link campaign outputs and impact on inbound passengers coming via the easyJet Paris route to Newcastle Airport.

This campaign is being delivered in partnership with Newcastle Airport, NewcastleGateshead Initiative (NGI), Sunderland City Council, Visit County Durham and Visit Northumberland on behalf of Destination North East England.

John Marshall, Chair of Destination North East England, said:

“Our aim is to double the value of the visitor economy in 10 years and the only way we can achieve this ambition is to tap into international markets and increase overnight stays. Together with our regional partners, we are working to showcase our offer internationally and grow our visitor economy which will have a positive impact for both our industry and our people. We are very excited about working with online travel company, Expedia to showcase the diversity of our region’s experiences – encouraging visitors to stay for longer.  This campaign is testament to what can be achieved when you collaborate and work together towards a common goal – a huge thank you to everyone involved.”

Alice Andreasen, Chief Sustainability & Communications Officer, Newcastle International Airport, said:

“easyJet’s continued investment in the Airport and introduction of new, low-cost routes to key destinations in Europe provides a fantastic opportunity to increase the number of inbound visitors to our region.

“We have been working closely with the region’s destination marketing organisations for many years to promote the North East overseas, and this is another example of how collaborative working can benefit our whole region – with increasing visitor numbers boosting the local economy.”

Rob Torres, Senior Vice President, Expedia Group Media Solutions, said:

“We’re excited to team up with Destination North East England to bring more French visitors to this incredible part of the country, especially with the new Newcastle-Paris airline route making it more accessible than ever. By blending traditional onsite ads with engaging social media content, we’re showcasing the region’s beauty in a way that really connects with French travellers. Plus, with our industry leading measurement and reporting, we’re giving them the insights they need to see the real impact – more interest, more bookings, and more visitors exploring all that North East England has to offer.”

Destination North East England is led by NGI on behalf of the region, working with delivery partners Visit Northumberland and Visit County Durham and in partnership with all seven local authorities to unlock the growth potential of the visitor economy.