Over 50 businesses, organisations and individuals from across County Durham came together this week for the third Durham Champions meeting.
This county-wide network of people who are passionate about the place and want to see it thrive, heard inspiring talks from Kate Culverhouse, Community Relations Manager at Banks Group – a successful Durham-born and based business celebrating 50 years in 2026; Michael Canavan from Durham County Council, Strategic Lead for Aykley Heads – a unique City Centre development site which is set to be the catalyst for the Durham Innovation District; and Julia Handelman-Smith, Director of Into the Light – a place-based partnership designed to drive long-lasting growth in County Durham through culture.
The event took place on Wednesday 21 January at Redhills, Durham Miners Hall, and provided businesses and individuals who want to work together to promote County Durham, and raise its profile as a place to live, work, invest, study and visit, with great success stories and information on exciting developments which they can share with their own networks and channels. This collaborative approach will see organisations and individuals join forces and unite behind the brand to build the county’s image, identity and reputation, and harness profile-raising opportunities to reach audiences essential for the county’s future economic success.
The county’s place brand, ‘The Durham Story’, is an extraordinary blend of beauty, enterprise, heritage, culture and ambition, found in all four corners of the county. It shines a light on what makes County Durham special, its distinctiveness and character, and the opportunities for growth and development. And since its launch 10 months ago, it has received huge support, with stakeholders welcoming the compelling new proposition and bold approach to showcasing County Durham on a national and international scale.
Cllr Karen Allison, Durham County Council’s Cabinet Portfolio Holder for Leisure, Tourism, Regeneration and High Streets, said: “The Durham Champions network continues to go from strength to strength with each event bringing together individuals, businesses and organisations who are committed to championing Durham and sharing positive stories about the county. This growing engagement highlights the value of collaboration in raising Durham’s profile and creating future opportunities. It’s encouraging to see the Champions network continue to develop and expand.”
Michelle Cooper, Chief Executive of Point North, hosted the event and said: “Hosting the event today made me realise just how important the Durham Champions are, and the opportunity we have to all help make a difference. The stories we heard were truly inspiring and reflect the passion and ambition we have in abundance across the county. There are still a lot of misconceptions out there about Durham, but by working together and uniting behind our county’s unique story, we can change those opinions and help the county prosper.”
Image: left to right: Kate Culverhouse, Banks Group; Michelle Cooper, Point North; Julia Handelman-Smith, Director of Into the Light; Michael Canavan, Durham County Council.
To find out more sign up to become a Durham Champion.
